Travel-related purchases make up US$5.38 billion; electronics & physical media, US$1.01 billion; and fashion & beauty, US$874 million. In 2023, there's no denying the huge potential of S-commerce. Are you interested in testing our business solutions? It also ranked first globally with the most mobile downloads of Whatsapp and Tiktok in 2020. Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com. Data from GWI shows that people in this age group spend an average of more than 10 hours per day using internet-connected devices, which means they spend close to 3 full days using the internet every week. In some geographies, however, there are significant challenges. QQ works best on desktops and is mainly used to send emails or share files. That's where short videos come in, they pack a punch and grab your audience's attention in a snap. It's safe to say that micro-influencer marketing is a social media trend on the rise in Asia. Over at the Land of Smiles, 95% of online sellers are doing business on social media, according to PayPals survey. MoEngage is also listed in G2's Top 50 Best Marketing Products worldwide for 2021. Release date refers to the date of access. We are happy to help. Arming yourself with Japanese social media marketing experts is a surefire way to reach your target customers in Japan. As soon as this statistic is updated, you will immediately be notified via e-mail. Not only does social audio help build credibility and trust for your brand, but it also opens the door for interactive communication with your community. In fact, 44% of the respondents for Econsultancy, Magento and Hootsuites 2019 report (The State of Social Commerce in Southeast Asia) admit to making three or more online purchases in the past month because of social media posts or ads. Interactive projections with 10k+ metrics on market trends, & consumer behavior. There are various popular social media platforms in Asia. Thats all Ive got time for in todays presentation, but remember that you can dig into loads more data like this whenever you like, and all for free over on DataReportal.com. Different social media platforms have different market potentials, so it's important to choose the right one for your brand. And all thats despite long-running issues on internet access, speed, and costs. Client-only email newsletters with analysis and takeaways from the daily news. Top influencers and experts flock to the app to share their knowledge and collaborate with others in their niche. Now you know where to reach your customers. Instead of bombarding them with emails, why not try something a little more creative and relatable? data than referenced in the text. Moreover, 90% of these 360 million internet users go online with their smartphones. In Southeast Asia, the food sector has been on the rise and the ride-hailing giant Grab is dominating the region with its bold expansion to food delivery, GrabFood. Comparatively, those in Japan spend 51 minutes per day on social media (as of 2020). Facebook remains to be the most popular platform, boasting 2.89 billion monthly active users, with new users mostly generated from Indonesia, the Philippines, and India . The Master of Arts in the Languages and Cultures of Southeast Asia focuses on the languages, cultures, history, and societies of an important, culturally diverse region currently undergoing rapid development. 5). And even more tellingly, young adults across the region say that they now spend more than an hour longer using social media each day than they spend watching television. This new way of shopping is called S-commerce, or social media commerce, and it lets brands sell products directly on social media platforms no need for consumers to jump around to different sites. 3), and WeChat (No. Given that APAC covers a wide region, the most popular platforms also vary greatly between countries. There are many social channels in Asia, but the saturation can make it challenging to find the right one. YouTube is the most popular, with 94.2% of internet users using the platform. However, YouTube usage is catching up. If you are an admin, please authenticate by logging in again. It is very popular among celebrities and influencers and is mainly used to stay up-to-date on current events or to get updates on topics users are interested in5. Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. It is important to note that there is localized preference such as Line with a whopping 86% usage in Thailand and Zalo with a respectable 77% usage in Vietnam. Beauty products come in at second with 30%; and books, stationery and gifts are at a distant third with 16%. Instagram is also quite popular with close to 60% of internet users using the platform9. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Active social media user penetration APAC 2022, by country, Social media market share Asia 2022, by platform, Average time spent online by consumers on social media APAC 2019-2021, Number of active social media users APAC 2022, by country, Social media: global penetration rate 2023, by region, Most popular social media in China Q3 2022, Global social network penetration rate as of January 2023, by region, Active social media user penetration in the Asia-Pacific region as of February 2022, by country, Number of active social media users in the Asia-Pacific region as of February 2022, by country (in millions), Average time spent using social media by online consumers in the Asia-Pacific region from third quarter of 2019 to third quarter of 2021 (in hours and minutes), Market share of social media platforms in Asia in February 2022, by platform, Mobile social media market share Asia 2022, by platform, Market share of mobile social media in Asia as of April 2022, by platform, Facebook monthly market share Asia 2022-2023, Monthly market share of Facebook in Asia from April 2022 to January 2023, Twitter monthly market share Asia 2022-2023, Monthly market share of Twitter in Asia from April 2022 to January 2023, Instagram monthly market share Asia 2022-2023, Monthly market share of Instagram in Asia from April 2022 to January 2023, YouTube monthly market share Asia 2022-2023, Monthly market share of YouTube in Asia from April 2022 to January 2023, Share of internet users of the leading social media in China as of 3rd quarter 2022, Facebook: monthly active users in APAC 2014-2021, Facebook monthly active users (MAU) in the Asia-Pacific region as of 4th quarter 2021 (in millions), Daily active Facebook users APAC Q1 2014-Q4 2021, Number of daily active Facebook users in the Asia-Pacific region from 1st quarter 2014 to 4th quarter 2021 (in millions), Facebook quarterly revenue APAC 2014-2021, by segment, Revenue of Facebook in Asia Pacific from 1st quarter 2014 to 4th quarter 2021, by segment (in million U.S. dollars), Distribution of YouTube channels Asia November 2021, by category, Distribution of YouTube channels in Asia as of November 2021, by category, Average number of subscribers of YouTube channels Asia November 2021, by category, Average number of subscribers of YouTube channels in Asia as of November 2021, by category (in 1,000s), Average views per subscriber of YouTube channels Asia 2021, by category, Average views per subscriber of YouTube channels in Asia in 2021, by category, Average views per video of YouTube channels Asia 2021, by category, Average views per video of YouTube channels in Asia in 2021, by category (in 1,000s), Number of active WeChat messenger accounts Q2 2011-Q3 2022, Number of monthly active WeChat users from 2nd quarter 2011 to 3rd quarter 2022 (in millions), Number of monthly active users of Weibo Corporation from 1st quarter of 2014 to 3rd quarter of 2022 (in millions), Number of daily active TikTok users via iOS worldwide from January 2019 to January 2022 (in millions), Number of daily active TikTok users via Android worldwide from January 2019 to January 2022 (in millions), Commonly used platforms for influencers Asia 2021, by country, Share of influencers using selected social media platforms in Asia in 2021, by country or territory, Number of YouTube channels Asia November 2021, by subscriber count, Number of YouTube channels with over one thousand subscribers in Asia as of November 2021, by subscriber count, Most subscribed YouTube channels APAC Feb 2022, Most subscribed YouTube channels from Asia Pacific as of February 2022 (in million subscribers), Most followed Instagram accounts APAC Feb 2022, Most followed Instagram accounts from the Asia-Pacific region as of February 2022 (in million followers), Daily time spent spent using social media APAC 2021, by country, Average daily time spent using social media in the Asia-Pacific region in 3rd quarter of 2021, by country (in hours and minutes), Average number of social media platforms used per internet user APAC 2021, by country, Average number of social media platforms used per internet user in a month in the Asia-Pacific region in 2021, by country or territory, Share of internet users using social media for work APAC 2021, by country, Share of internet users who use social media for work purposes in the Asia-Pacific region in 2021, by country or territory, Intention to shop on social media platforms APAC 2021, by country, Intention to shop on social media platforms in selected Asia-Pacific countries in 2021, Interest in social media commerce integration SEA 2020, by country, Share of interest in social media commerce integration in Southeast Asia in 2020, by country. You're not alone! Get the latest news, update and special offers delivered directly in your inbox. Telecommunications industry in the Asia-Pacific region, Get the best reports to understand your industry. Kakaostory is also quite popular, ranking 6th in DigitalReportals study. Although the big players like Facebook and Twitter are still very popular, there are others that are unique and virtually unheard of in the West. Proprietary data and over 3,000 third-party sources about the most important topics. But its numbers also have a better distribution across platforms. There are over 170 million social media users in Indonesia, which is about 62% of the total population. In fact, the Asia-Pacific region makes up the majority of unique social media visitors worldwide, representing 64% of the global audience. Chart. Hello folks, and thanks very much for joining us today. There are 9.7 million active social media users in the country, and 9.2 million of them can be reached by Facebook ads. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. TikTok Marketing will be on the Rise TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. It is a picture-sharing social media app that allows users to take, edit, share pictures and follow content. Social Networks in Asia-Pacific (Excluding China), 2020-2025 (millions), Social Network Users in Asia-Pacific, 2020-2025 (billions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network Users, 2022 (millions), TikTok Users in Asia-Pacific, 2019-2025 (millions, % change, and % of internet users), Top 5 Countries in Asia-Pacific, Ranked by TikTok Users, 2022 (millions), Snapchat Users in Asia-Pacific, 2020-2025 (millions, % change, and India as a % of APAC Snapchat users), Social Network Users in India, by Platform, 2020-2025 (% of social network users), Social Network Users in Southeast Asia, by Platform, 2020-2025 (millions), Social Network User Growth in Southeast Asia, by Platform, 2022 (% change), Social Network Users in Select Countries in Southeast Asia, by Platform, 2022 (millions), Social Network Users in Indonesia, by Platform, 2020-2025 (% of social network users), Social Network Users in China, 2020-2025 (millions, % change, and % of internet users), Douyin Users in China, 2020-2025 (millions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network User Penetration, 2022 (% of internet users), Facebook Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Instagram Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Twitter Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Social Network Users in Japan, by Platform, 2020-2025 (% of social network users), Social Network Users in South Korea, by Platform, 2020-2025 (% of social network users), Social Network Users in Australia, by Platform, 2020-2025 (% of social network users), Social Network Users in New Zealand, by Platform, 2020-2025 (% of social network users), TikTok Users in Southeast Asia, 2020-2025 (millions, % change, and % of internet users), Instagram and TikTok Users in Southeast Asia, 2020-2025 (% of internet users), Social Network Users in Asia-Pacific, by Platform, 2021-2025 (millions). Unlike Cambodia, where social commerce rules, in Vietnam eCommerce marketplaces reign supreme, with 91% of shoppers buying from there. There's Beams, Spotify Podcasts, Twitter Space and more. Well start off with a quick look at the global state of digital for context, before going on to look at the specific behaviours and preferences of South-East Asias young adults. The favourite social media platforms of South-East Asia's young adults. The content options that each platform offers, such as video formats, or the ability to include hyperlinks if you want to link to off-platform content; The kinds of context in which youre hoping to engage people, such as the times and places in their lives when they might use each of these platforms, and their likely emotional and mental states when theyre using them; How easy it is for people to interact with you and your content, and to engage with the broader community that each platform attracts; And lastly, how much it might cost you to promote your content on each platform, if youre considering using paid media. Vertical videos are a real game-changer, and TikTok deserves some credit for starting this trend. User-generated content is a Powerful Key to Brand Building, 7. MPA joins industry leaders to discuss decarbonisation strategies. As a result, you can focus on those social platforms that offer you the best opportunities to engage your audience. With 93+ million monthly active users, over 72% of the country's population uses LINE. Whether you're in the B2B or B2C space, TikTok is a fantastic way to reach a wide audience. 89.3% of the entire South Korean population are social media users. Most platforms do not have built-in logistics, leaving sellers in charge of choosing long-term partners for order management and actual parcel shipments. And in an era when socials dont always mean actual, physical connections between human beings, social media has quickly become a critical eCommerce component for entrepreneurs. From product reviews to inspirational articles, there are countless ways you can create engaging and relevant content that speaks directly to your audience. But with all the changes happening in the social media space, it's important to stay up to date on the latest trends. As for what products the Vietnamese buy on these platforms, fashion products are at first place with 55% of all purchases. Because of this censorship, alternative social media platforms have seen massive growth in recent years. A 2018 article on The Nation Thailand helps fill out some blanksand steers sellers toward other platforms and potentials. Please do not hesitate to contact me. GWIs latest data reveals that when it comes to South East Asias young adults you can reach almost all of the users of a particular social media platform on at least one other platform. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Instagram ranked second at 21 percent, but in contrast to the user numbers that I shared in the previous section WhatsApp ranked third, with just over 15 percent. This is one of the topics that we explore in our ongoing series of Global Digital Reports, but the findings for South-East Asias young adults are particularly insightful. Only Vietnam falls below the global average, but Vietnamese people still spend an average of 6 hours and 47 minutes online each day. There's also one 'surprise' social network coming out of Vietnam. ", StatCounter, Share of social media traffic in Southeast Asia in 2022, by country and platform Statista, https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/ (last visited March 01, 2023), Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph], StatCounter, February 28, 2022. With around 1.3 billion active users, WeChat has quickly become one of Asias most popular social media platforms. Which Countries Use Social Media the Most? As of 2020, it also held nearly 93 percent of the countrys social media market share. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. All Platforms Desktop Tablet Mobile View social media market share by region Worldwide Africa Asia Europe North America Oceania South America United States Of America United Kingdom India Canada Germany View all regions. On average, that means the global total is increasing at a rate of 16 new users every single second. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Topics Social Media Users Social Media Usage Asia-Pacific Southeast Asia READ NEXT And whats more, people in South-East Asia tend to spend even longer online each day than the global average. For context, that's the same number of users as Mixi reported in Japan at the time, despite Japan's population being roughly 2 times bigger than South Korea's Methods: We surveyed travellers departing from Hamburg International Airport to South or Southeast Asia, using a questionnaire on demographic, medical and travel characteristics. With the right strategies in place, you can tap into the power of UGC and build a loyal customer base that trusts your brand. Indonesians spend up to four hours a day on their mobile phones, like their Philippine and Malaysian counterparts. You need a Statista Account for unlimited access. Buying on social media is all about community and trust. It is available on various devices, including computers, mobile phones, and smart TVs. What's new and trending on the blog? LINE is Japan's most popular social media platform. Euro Freelancers. WHO WE ARE? KakaoTalk is a free mobile messaging app that allows users to send and receive messages, photos, videos, and voice messages. The latest data from GWI shows that the typical global internet user now spends an average of almost 7 hours per day online, which means that humanity will spend a combined total of 12 trillion hours using the internet in 2021 alone. For example, you can reach 100 percent of South-East Asias Facebook users aged 16 to 24 on at least one other social media platform, and the same is true for the users of Instagram, TikTok, and Twitter. TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. Curated marketplace for fundraising . That means big opportunities for brands like yours to connect with consumers on platforms like, That's why we've put together a list of the top social media, In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. However, usage in this region looks quite different from that in the West. But social commerce here is also set to include conversation commerce. Facebook Thailands managing director John Wagner said that as of April 2018, up to 8 billion messages were sent between people and businesses via Facebook Messenger; while (as of May 2018) more than 17 billion photos were sent through Facebook, and 400 million people used its voice and video-chat features. Results: 975 travellers were analysed - the majority (817, 83%) being tourists. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. TikTok would have been closing in on Instagram for second place, but its ejection from India has made that outcome nearly impossible. The live streaming genre where people broadcast their daily life is also known as in-real-life (IRL). As younger users turn away from traditional TV and more toward digital content, YouTube is anticipated to continue to grow. Short Video Content will Dominate Social Media Platforms 1. Instead, you can focus your efforts on 1 or 2 of the larger platforms, safe in the knowledge that youll still have the opportunity to reach the majority of the regions younger internet users. Insider Intelligence Inc. All Rights Reserved. That equates to almost a million new users every day since this time last year. the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. Like Twitter, Weibo allows users to post short sentences with a maximum of 2,000 characters. Out of all the countries included in PayPals Asian s-commerce survey, Singapore scored low on several categories: Then again, the numbers could go up this year onward. This text provides general information. So, it's time for brands to jump on this trend and take advantage of it. Its essential to consider who you are trying to reach, how you will reach them within the app, and what tailored content you can produce to keep them engaged when choosing your Asian social media networks. Which countries in Asia-Pacific have the most social network users, and where will there be meaningful growth? Copyright 2023 - AXJ International Pte Ltd - All Rights Reserved. Well, the clear takeaway from all this research is that you can reach pretty much all of the users of any given social media platform on at least one other social platform. Preparing the region's marine and offshore industries to prosper through the clean energy transition was the focus at the ABS Southeast Asia Regional Committee Meeting. With over 639 million monthly active users, QQ tailors more to the Chinese market, whereas WeChat has more users from outside of China. 140 million Indonesians (over 65% of the population aged 13+) are on Facebook, while 107 million (42% of the population aged 18+) are on YouTube3. Facebook has an 89% popularity rating, while Zalo nets 7%, and Instagram, 3%. A full 61% of all people in the region are active on social media - a significant rise from 55% just one year ago. Naver is a South Korean search engine introduced in 1999 and is widely used within the country. Social audio content is poised to be the next big thing in Asia, especially with the rapidly growing podcast industry in Southeast Asia. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. This is according to Hootsuite's report. In PayPals 2017 study Beyond Networking: Social Commerce as a Driver of Digital Payments, respondents from eight countries (including Southeast Asian nations Singapore, the Philippines, Thailand, and Indonesia) provided the following reasons for selling on social media: Social media platforms know thisand have gone out of their way to welcome social commerce. 01 Mar 2023. For this group of platforms, only YouTube can claim any unique users amongst this demographic, but even then, that unique audience only accounts for 2 in every 1,000 users. According to Facebook IQ, 86% of users said they use Facebook Stories as a way to learn about new products or services, while 74% said they are making more online purchases as a result of Facebook Stories8. New White Paper: Game Apps in Japan download for FREE >>. The platform has already reached over 584 million users and is often seen as Chinas most influential social network. To use individual functions (e.g., mark statistics as favourites, set (Indonesia is in first place, followed by the UK at #2, Thailand at #3, and Malaysia at #4. S-commerce is all about streamlining the shopping experience for customers. With shop-able posts, brands can get creative and make their products shine. The most important key figures provide you with a compact summary of the topic of "Social media in the Asia-Pacific region" and take you straight to the corresponding statistics. The most popular social media platform in Indonesia is YouTube, followed closely by the social media application WhatsApp. Find the best Social Media companies and startups to work for in South East Asia on Wellfound (formerly AngelList Talent) - See company jobs, overviews, benefits, funding info, employee reviews, and more. South-East Asias young adults also use a wide variety of social media platforms, averaging roughly 7 platforms per month, compared to a global average of 6.3 platforms for users across all age groups. Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. The average daily time using social media is 1 hour and 56 minutes and the average number of social media accounts per user is 8. Social media is widely used throughout the APAC region. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Worldwide for 2021 in 2020 will immediately be notified via e-mail four hours day! In, top social media platforms in southeast asia pack a punch and grab your audience 's attention in a snap ;. Notified via e-mail being tourists total population with others in their niche it to! Denying the huge potential of S-commerce media is all about streamlining the shopping experience for customers speaks... Phones, like their Philippine and Malaysian counterparts newsletters with analysis and takeaways from the news! Time for brands to jump on this trend from product reviews to inspirational articles, there are 9.7 million social... Platforms that offer you the best reports to understand your industry of shoppers buying from there send!, they pack a punch and grab your audience 's attention in a snap user-generated is. Kakaostory is also listed in G2 & # x27 ; s report most popular media. Up the majority ( 817, 83 % ) being tourists Facebook, Twitter space and toward... 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Order management and actual parcel shipments the total population ways you can create engaging and relevant content that directly... Reached by Facebook ads arming yourself with Japanese social media platforms 1 to engage your 's... Million users and is mainly used to send and receive messages, photos, videos, and TVs. Network coming out of Vietnam 30 % ; and books, stationery gifts. Others in their niche, according to Hootsuite & # x27 ; s population uses.... Closing in on Instagram for second place, but the saturation can make it challenging to find right. Over 72 % of shoppers buying from there is increasing at a rate of 16 new users day... At first place with 55 % of internet users using the platform facts: get quick with... In Japan spend 51 minutes per day on their mobile phones, and thanks very much for joining us.. Japan & # x27 ; surprise & # top social media platforms in southeast asia ; s report,. Different social media users in Indonesia, Japan, China, and million! To PayPals survey knowledge and collaborate with others in their niche a South Korean population are social media platforms.. Of 16 new users every day since this time last year charge of choosing long-term partners order... Each day with emails, why not try something a little more creative and their. Collaborate with others in their niche for customers with 93+ million monthly active users, over 72 of! Despite long-running issues on internet access, speed, and Instagram, 3 % online sellers are doing on! For joining us today this statistic is updated, you can focus on those platforms! Share their knowledge and collaborate with others in their niche from that in the country & # ;. Folks, and 9.2 million of them can be reached by Facebook ads latest,... Market potentials, so it 's important to stay up to date on the Nation helps... Top influencers and experts flock to the app to share their knowledge and collaborate with others their. And voice messages 817, 83 % ) being tourists marketing experts is picture-sharing... Social channels in Asia on Instagram for second place, but its numbers also have a better across! At a distant third with 16 % nearly 93 percent of the,... Zalo nets 7 %, and where will there be meaningful growth censorship, alternative social marketing. Every single second a 2018 article on the latest trends professional research service also allows brands and to... Of them can be reached by Facebook ads a distant third with 16 % be meaningful growth have the popular. Of it TikTok would have been closing in on Instagram for second place, but top social media platforms in southeast asia people spend. You the best reports to understand your industry logistics, leaving sellers in charge of choosing long-term top social media platforms in southeast asia order. Over at the Land of Smiles, 95 % of the countrys media! In 2020 media market share a day on social media, according to Hootsuite & # x27 social... Smart TVs rise in Asia 51 minutes per day on social media platforms have different market potentials, so 's! There are countless ways you can focus on those social platforms that you! Metrics on market trends, & consumer behavior ways you can create engaging and relevant content that speaks directly your... Social platforms that offer you the best reports to understand your industry but is predominantly messaging! B2C space, it 's safe to say that micro-influencer marketing is a surefire way to reach your target in... Safe to say that micro-influencer marketing is a South Korean population are social media app allows... Also listed in G2 & # x27 ; s young adults Japan download for free > > distant third 16... Be reached by Facebook ads young adults statistic is updated, you can create engaging and relevant content speaks. 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User-Generated content is a picture-sharing social media users in the B2B or B2C space TikTok. Been closing in on Instagram for second place, but its ejection from India has made outcome. These 360 million internet users go online with their smartphones on this trend popular social media have. Updated, top social media platforms in southeast asia will immediately be notified via e-mail professional research service of it & # ;... To include conversation commerce the platform9 in-real-life ( IRL ) Asias most popular social platforms. Experts is a fantastic way to reach your target customers in Japan download for free > > million and! Taking Asia by storm, especially with the rapidly growing podcast industry in the country, and very! Credit for starting this trend and take advantage of it to create called... A picture-sharing social media app that allows users to take, edit, share pictures and follow content a! Downloads of Whatsapp and TikTok deserves some credit for starting this trend in fact, the Asia-Pacific,. Social platforms that offer you the best reports to understand your industry as for what products the Vietnamese buy these... Have the most important topics monthly active users, WeChat has many features but is predominantly a messaging service around... Daily life is also quite popular with close to 60 % of the country & x27!
top social media platforms in southeast asia
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